Overview of Creating Your Avatar

Background (Age/ Gender/ Location/ Assets/ Resources/ Skill Sets/ Knowledge/ Beliefs/ Biases/ Industry/ Vertical/ Role/ Title/ Employees/ Income)

• Current Situation (Problem/ Challenge/ Struggles/ Pain/ Fears)

• Desired Situation (Dreams/ Goals/ Hopes/ Desires)

• Failure (Problem/ Effort, Results/ Pain, Consequence/ Perceived Problem, Perceived Problem Solution, Results)

• X

What Do They Like About The Solutions?

• Like

What Do They Dislike About The Solutions

• Dislike

Why do they do what they do?

• Belief they hold

What experiences do they have that form this belief?

• Experiences