Overview of Creating Your Avatar

Overview of Creating Your Avatar

Background (Age/ Gender/ Location/ Assets/ Resources/ Skill Sets/ Knowledge/ Beliefs/ Biases/ Industry/ Vertical/ Role/ Title/ Employees/ Income)
  • Current Situation (Problem/ Challenge/ Struggles/ Pain/ Fears)
  • Desired Situation (Dreams/ Goals/ Hopes/ Desires)
  • Failure (Problem/ Effort, Results/ Pain, Consequence/ Perceived Problem, Perceived Problem Solution, Results)
  • X
What Do They Like About The Solutions?
  • Like
What Do They Dislike About The Solutions
  • Dislike
Why do they do what they do?
  • Belief they hold
What experiences do they have that form this belief?
  • Experiences

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