Fitness Business Startup Step-by-Step Checklist

✔️Blueprint Checklist (Supply/Demand)

Does the niche Want your offer?

Is this niche the niche that can gain the most value from what you’re offering? (Proof?)

Does the niche Absolutely need your offer?

Does the niche valued/willing and have the money to pay for what you’re offering?

Easy to target? Exist in many channels

Growing Market

Are you the only place where the market can get the product from?

Do you & the niche have a high probability of fulfilling the offer?

Is the way you fulfill the promise easy, fast, and cheap for you and the market to fulfill the promise?

Is what you are offering a recurring need for the market? Can they keep buying from you?

Can you sell for a high price point but with low cost?

Can you price your product in a way where it aligns with the market? Can you make it risk-free for the market?

Do all these ties back to your goals/missions?

✔️Sellable Business Checklist

Principle: Guaranteed to continue to increase in Customer and LTGP without you

Business run without you & have a strong team

Diversify in client/acquisition/product

Unique, sticky, expensive, air, and easy

Track record of consistency in growth, profit, and cash flow

Metric Tracking

Audit ready Finance

5m+ profit/year in baseline and with the opportunity to grow way bigger (10x multiple)

 

✔️Company 1-Pager

Case Studies/Track Records/Credibility/Really Good At/Enjoy Doing

My results

Name: (Point A) To (Point B) in (timeframe)

Name: (Point A) To (Point B) in (timeframe)

Name: (Point A) To (Point B) in (timeframe)

Name: (Point A) To (Point B) in (timeframe)

 

Ex: Brittany went from 189 lbs 40%BF to 130 lbs 20% body fat in just 7 months!

 

The more recent ones, the better. Because the market is constantly changing, strategies that worked in the past might not work now.

✔️Avatar

Background (Age/ Gender/ Location/ Assets/ Resources/ Skill Sets/ Knowledge/ Beliefs/ Biases/ Industry/ Vertical/ Role/ Title/ Employees/ Income)

 

 

Current Situation (Problem/ Challenge/ Struggles/ Pain/ Fears)

 

 

Desired Situation (Dreams/ Goals/ Hopes/ Desires)

 

 

Failure (Problem/ Effort, Results/ Pain, Consequence/ Perceived Problem, Perceived Problem Solution, Results)

X

 

What Do They Like About The Solutions?

Like

 

What Do They Dislike About The Solutions

Dislike

 

Why do they do what they do?

Belief they hold

 

What experiences do they have that form this belief?

Experiences

✔️Big Promise

I Help (Niche) Get (End Results) In (Time) Without (Pain Points)

 

Proof:

X

X

X

 

Sidenote – The Value Equation

End Results (Up)

Time (Down)

Pain Points/Effort Sacrifice (Down)

Probability (Up)

External factor

Internal factor

The more “Valuable” our big promise is, the higher price we could charge

✔️Process

Step 1

What is it?

Why is that important?

Pain

Benefits

Consequence

What’s included?

Why does it work?

 

Step 2

What is it?

Why is that important?

Pain

Benefits

Consequence

What’s included?

Why does it work?

 

Step 3

What is it?

Why is that important?

Pain

Benefits

Consequence

What’s included?

Why does it work?

 

Step 4

What is it?

Why is that important?

Pain

Benefits

Consequence

What’s included?

Why does it work?

✔️Thesis/Core Insight/Big Idea/Sales Argument

First Principles

The Trigger

The Old World Before The Trigger

The Old Rule

How The Trigger Reshape The World

The New Rule

Old Way

Old Results/Pain/Consequence

New Way

New Results/Unique Benefits

Common Pitfall?

Story of how you discover this “real problem” & “real solution”

✔️Limiting Beliefs

What limiting beliefs does your dream customer have that may prevent them from moving forward and joining your program?

What empowering beliefs does your dream customer need to have that will make them more likely to join your program and become a great client?

 

✔️Offer & Launch Offer

I Help (Niche) Get (End Results) In (Time) Without (Pain Points) With (Unique Mechanism) – (Guaranteed)

 

How It Works

Deliverables

Deliverables

Deliverables

Deliverables

 

Price

$Xxx

 

Bonus

X

 

Urgency/Scarcity

X

 

 

✔️Direct competitors (think same deliverables/services, same outcome)

X

 

✔️Indirect competitors (think different deliverables/ services, same outcome)?

X

✔️Brand

Purpose: What would you like this page to do for you

 

Association: What do you want the viewer to associate you with? (Oh this guy is x, y, z)

Example: Alex Hormozi – Fitness, business, motivational content

 

Channel Name:

X

 

Brand Color:

X

 

Font:

X

 

Channel Profile Picture

X

 

Channel Mission:

X

 

Channel Banner:

X

 

Channel description:

X

 

Video format:

X

 

Editing style:

X

 

Content Pillar:

Value

X

Connection

X

✔️Links & Resources

X

 

Action Steps Checklist

 

Pre-Pre Launch

Item Progress Date

Company 1-Pager Drafted Not started Date

Interview Campaign Launched Not started Date

Audience Interviewed Not started Date

Company 1-Pager Completed

●     Big Promise

●     Step By Step Process

●     Sales Argument

●     Offers

●     Company Name/Logo/Domain Not started Date

☑️Pre Launch

Item Progress Date

Set Up Waitlist Page Not started Date

and promote it to build a list

Tease Company Name/Logo Not started Date

Create Master VSL Not started Date

Tease Master VSL Not started Date

Create Power Offer Post Not started Date

Tease Power Offer Post Not started Date

Create Sales Process Not started Date

Create Onboarding Process Not started Date

Set Up GHL & Automation Not started Date

Payment processor Not started Date

Create Offer Statement/ Not started Date

Announcement Post

Tease Offer Statement/ Not started Date

Announcement Post

✅Launched

Item Progress Date

Offer Statement/ Not started Date

Announcement Post Launched

Product Early Access & Not started Date

Master VSL Promotion

Master VSL Launched Not started Date

Product Early Access Promotion Not started Date

Power Offer Post Launched Not started Date

Promotion Not started Date