Example 1: Entertainment Videos
Goal: Be engaging, entertain the audience, and attract cold followers while keeping them interested enough to warm them up to your fitness brand or business.
Hook:
“Arnold Schwarzenegger didn’t just build a career; he built an empire. He didn’t need to own thousands of gyms—he owned the fitness culture itself.”
Unexpected Twist:
“While most people know him from the big screen or the bodybuilding stage, Arnold’s real success comes from how he revolutionized the fitness industry, turning it into a global lifestyle.
Key Line (Deliver):
“From the Arnold Classic to launching one of the most successful fitness brands in history, Arnold’s influence spread beyond the gym. He became the face of fitness for millions—turning bodybuilding into a worldwide movement.”
Supporting Fact (Deliver):
“With his global reach, Arnold created a fitness empire that includes his own supplement line, fitness books, and one of the largest and most prestigious bodybuilding competitions in the world—the Arnold Classic, which attracts thousands of athletes and fans each year.”
Conclusion (Deliver Value):
“Arnold didn’t just train his body; he trained an entire generation to see fitness as more than just exercise—it’s a lifestyle. His brand helped turn fitness from a niche interest into a multi-billion-dollar global industry, and it’s proof that success in fitness isn’t just about lifting weights—it’s about building a legacy.”
Entertainment vs Education:
Entertainment & Education (With a focus on Arnold’s broader influence and impact in the fitness space.)
Expert, Observation, or Experience?:
Observation (Based on his impact through media, branding, and industry leadership.)
Example 2: Entertainment (Fitness Focus)
Hook:
“Remember when the VCR was king? Now imagine this—why the rise and fall of fitness trends can teach you how to build a fitness brand.”
Unexpected Twist:
“Back in the 90s, when VHS tapes were flying off the shelves, celebrity workout videos became a trend. Everyone wanted their Jane Fonda workout.”
Deliver Line:
“But here’s where things went downhill… Instead of improving, brands got lazy. They made cheap fitness products and the entire market crumbled.”
Conclusion (Deliver):
“So, what’s the lesson? The fitness industry thrives on quality, not trends. If you cut corners, your brand could collapse too.”
Entertainment vs Education: Entertainment
Expert, Observation, or Experience?: Expert (based on fitness industry trends and observation of market behaviors)
Education Videos
Goal: Provide highly valuable, insightful, and practical knowledge to turn your warm audience into loyal followers by maximizing their time spent learning.
Example 3: Education (Fitness Focus)
Hook:
“Why your 6-day gym routine is actually sabotaging your progress… and how switching to 3 days could get you better results.”
Unexpected Twist:
“I know, you’ve been told ‘more is better’ for muscle growth. But here’s the secret: Most people spend hours in the gym doing exercises that don’t work for their goals.”
Deliver Line:
“The truth is, your muscles need time to recover and grow. Working out 6 days a week can lead to burnout or injury. In fact, three 45-minute strength training sessions might give you better results than your current routine.”
Conclusion (Deliver):
“Recovery is just as important as the workout itself. So, if you’re lifting heavy or pushing intense cardio, you need to give your body time to repair. That’s how you build real strength.”
Entertainment vs Education: Education
Expert, Observation, or Experience?: Expert (based on evidence of training efficiency and muscle recovery)
Example 4: Education (Fitness Focus)
Hook:
“You’ve been told for years that cardio is the only way to lose fat… but it’s not true.”
Unexpected Twist:
“In fact, if you’re doing cardio every day and not seeing results, you might actually be making it harder to lose fat.”
Deliver Line:
“You’ve got to incorporate resistance training into your routine. Lifting weights boosts your metabolism, builds muscle, and helps you burn fat while you rest.”
Conclusion (Deliver):
“Try adding just 2-3 full-body strength training sessions per week to your routine, and I guarantee you’ll start seeing better results faster than with cardio alone.”
Entertainment vs Education: Education
Expert, Observation, or Experience?: Expert (based on fitness science and fat loss principles)
Re-writing an Educational Script for Fitness
Original Script (Low Engagement):
“I lift weights because it’s good for my muscles and health.”
Revised Script (Viral Potential):
“I used to think that cardio was the only way to stay fit… but then I started lifting weights, and everything changed.”
Hook:
“Within 2 months, I added 10 pounds of muscle and lost 3 inches off my waist, without doing a single hour of cardio.”
Deliver Line (Value):
“Lifting weights doesn’t just build muscle—it boosts your metabolism, helps burn fat, and changes your entire body composition.”
Conclusion:
“If you’re not lifting weights yet, you’re leaving so much potential on the table. It’s time to level up your fitness game.”
Entertainment vs Education: Education
Expert, Observation, or Experience?: Experience (personal transformation story)
Niche Response Videos
Goal: Engage with your followers by responding to their questions or comments with expert advice and additional value. These videos build trust and help establish your authority.
Example 5: Niche Response (Fitness Focus)
Comment/Question:
“What should I eat after my workout to see results faster?”
Hook:
“So you just crushed your workout—now let’s talk about what you should be eating to maximize recovery and muscle growth.”
Unexpected Twist:
“You’re probably thinking protein, right? But here’s the kicker… It’s not just about protein—it’s about balancing carbs and protein for optimal muscle repair.”
Deliver Line:
“After a workout, your muscles are craving two things: protein to rebuild, and carbs to replenish glycogen stores. So, a post-workout meal should include both—think chicken and sweet potatoes or a protein smoothie with fruit.”
Conclusion (Deliver):
“Remember, your body is in recovery mode after a workout. Give it the nutrients it needs, and you’ll see faster results.”
Entertainment vs Education: Education
Expert, Observation, or Experience?: Expert (based on science of nutrition and recovery)
Example 6: Niche Response (Fitness Focus)
Comment/Question:
“Is it really possible to lose weight without doing hours of cardio?”
Hook:
“Here’s the secret that fitness influencers won’t tell you—you don’t have to do hours of cardio to lose fat.”
Unexpected Twist:
“In fact, too much cardio can actually work against you by breaking down muscle and slowing down your metabolism.”
Deliver Line:
“What you need is a combination of strength training to build lean muscle and high-intensity interval training (HIIT) for fat-burning efficiency. Keep your cardio sessions short but intense.”
Conclusion (Deliver):
“This strategy will help you burn fat even while you sleep—because more muscle means a faster metabolism!”
Entertainment vs Education: Education
Expert, Observation, or Experience?: Expert (based on effective fat loss strategies)
Key Takeaways for Fitness Content Creators:
- Entertainment: Focus on dramatic, engaging hooks to attract cold audiences. Build intrigue with unexpected twists and always weave in an element of surprise. Use your fitness knowledge to create entertaining, relatable stories that keep people watching until the end.
- Education: Prioritize high-value information and actionable tips that solve your audience’s problems. Show them how to improve their fitness, nutrition, or recovery routines in a concise and impactful way. Aim to educate in the shortest time possible while maintaining a personal, authentic connection.
- Niche Response: Respond to common questions or misconceptions with authoritative answers. Show your expertise while keeping the content relatable. These videos can help build trust and solidify your credibility in your specific fitness niche.
