Creating Your Business Blueprint

Blueprint Checklist (Supply/Demand)

• Does the niche Want your offer?
• Is this niche the niche that can gain the most value from what you’re offering? (Proof?)
• Does the niche Absolutely need your offer?
• Does the niche valued/willing and have the money to pay for what you’re offering?
• Easy to target? Exist in many channels
• Growing Market
• Are you the only place where the market can get the product from?
• Do you & the niche have a high probability of fulfilling the offer?
• Is the way you fulfill the promise easy, fast, and cheap for you and the market to fulfill the promise?
• Is what you are offering a recurring need for the market? Can they keep buying from you?
• Can you sell for a high price point but with low cost?
• Can you price your product in a way where it aligns with the market? Can you make it risk-free for the market?
• Do all these ties back to your goals/missions?

Sellable Business Checklist

Principle: Guaranteed to continue to increase in Customer and LTGP without you

• Business run without you & have a strong team
• Diversify in client/acquisition/product
• Unique, sticky, expensive, air, and easy
• Track record of consistency in growth, profit, and cash flow
• Metric Tracking
• Audit ready Finance
• 5m+ profit/year in baseline and with the opportunity to grow way bigger (10x multiple)

Company 1-Pager

Case Studies/Track Records/Credibility/Really Good At/Enjoy Doing

My results

Name: (Point A) To (Point B) in (timeframe)

Name: (Point A) To (Point B) in (timeframe)

Name: (Point A) To (Point B) in (timeframe)

Name: (Point A) To (Point B) in (timeframe)

Ex: Brittany went from 189 lbs 40%BF to 130 lbs 20% body fat in just 7 months!

The more recent ones, the better. Because the market is constantly changing, strategies that worked in the past might not work now.

Avatar

Background (Age/ Gender/ Location/ Assets/ Resources/ Skill Sets/ Knowledge/ Beliefs/ Biases/ Industry/ Vertical/ Role/ Title/ Employees/ Income)

Current Situation (Problem/ Challenge/ Struggles/ Pain/ Fears)

Desired Situation (Dreams/ Goals/ Hopes/ Desires)

Failure (Problem/ Effort, Results/ Pain, Consequence/ Perceived Problem, Perceived Problem Solution, Results)

• X

What Do They Like About The Solutions?

• Like

What Do They Dislike About The Solutions

• Dislike

Why do they do what they do?

• Belief they hold

What experiences do they have that form this belief?

• Experiences

Big Promise

I Help (Niche) Get (End Results) In (Time) Without (Pain Points)

Proof:

• X
• X
• X

Sidenote – The Value Equation

• End Results (Up)
• Time (Down)
• Pain Points/Effort Sacrifice (Down)
• Probability (Up)
  • External factor
  • Internal factor

The more “Valuable” our big promise is, the higher price we could charge

Process

Step 1

• What is it?
• Why is that important?
  • Pain
  • Benefits
  • Consequence
• What’s included?
• Why does it work?

Step 2

• What is it?
• Why is that important?
  • Pain
  • Benefits
  • Consequence
• What’s included?
• Why does it work?

Step 3

• What is it?
• Why is that important?
  • Pain
  • Benefits
  • Consequence
• What’s included?
• Why does it work?

Step 4

• What is it?
• Why is that important?
  • Pain
  • Benefits
  • Consequence
• What’s included?
• Why does it work?

Thesis/Core Insight/Big Idea/Sales Argument

• First Principles
• The Trigger
• The Old World Before The Trigger
• The Old Rule
• How The Trigger Reshape The World
• The New Rule
• Old Way
• Old Results/Pain/Consequence
• New Way
• New Results/Unique Benefits
• Common Pitfall?
• Story of how you discover this “real problem” & “real solution”

Limiting Beliefs

• What limiting beliefs does your dream customer have that may prevent them from moving forward and joining your program?
• What empowering beliefs does your dream customer need to have that will make them more likely to join your program and become a great client?

Offer & Launch Offer

I Help (Niche) Get (End Results) In (Time) Without (Pain Points) With (Unique Mechanism) – (Guaranteed)

How It Works

• Deliverables
• Deliverables
• Deliverables
• Deliverables

Price

• $Xxx

Bonus

• X

Urgency/Scarcity

• X

Direct competitors (think same deliverables/services, same outcome)

• X

Indirect competitors (think different deliverables/ services, same outcome)?

• X

Brand

Purpose: What would you like this page to do for you

Association: What do you want the viewer to associate you with? (Oh this guy is x, y, z)

• Example: Alex Hormozi – Fitness, business, motivational content

Channel Name:

• X

Brand Color:

• X

Font:

• X

Channel Profile Picture

• X

Channel Mission:

• X

Channel Banner:

• X

Channel description:

• X

Video format:

• X

Editing style:

• X

Content Pillar:

• Value
  • X
• Connection
  • X

Links & Resources

• X

Action Steps Checklist