Lets get creative and build your Blueprint for your Fitness Business
What’s your main offer?
Think about the core product or service you’re offering. What’s the one thing you want to give to your customers? Is it a digital course, a physical product, a consultation, or something else? Define it clearly—this is the foundation of your business.
What problem are you solving for your customers?
Every business exists to solve a problem. Is your product or service helping people save time, improve their health, or make life easier in some way? Make sure to describe the exact issue you’re addressing, so your audience understands why they need your offer.
Who is your ideal customer?
Picture your dream customer. Are they a busy mom, a young professional, or someone looking to get fit? Try to give your “target avatar” a name, age, job, hobbies, and challenges they face. The more specific you can be, the better you can connect with them.
How much will you charge for your offer?
Price is a key factor in how people see your product. Think about what your target market can afford, what competitors are charging, and what your offer is worth. Are you going premium or budget-friendly? Set a price that reflects the value you’re providing.
Who are your main competitors?
Look around—who else is offering something similar to what you’re doing? These could be big brands or smaller businesses. It’s important to know who your competition is so you can figure out how you’ll stand out from them. Are they doing something well that you can do better?
What are the key metrics for your audience?
Get clear on the numbers that matter. This could be things like your audience’s age, location, interests, or income. Understanding these metrics helps you create content and offers that speak directly to your ideal customers’ needs and wants.
How will you deliver your solution?
Think about the delivery method of your product or service. Will it be an online course, a physical product shipped to their door, or an in-person consultation? Your delivery method will shape how you market and sell your offer, so it’s important to plan this out.
What type of sales funnel will you use?
A sales funnel guides your customers from first hearing about your offer to making a purchase. Will you use a simple landing page with a one-time offer, or will you build a more complex funnel with multiple steps (like a freebie, an email sequence, and upsells)? Choose a funnel that fits the way you want to nurture your leads.
